When advertising your business, videos can be powerful tools that are ever increasing in popularity. With videos, it is easy to not only tell a story, but also to improve it. Videos can also be used to explain a concept, which works well for complex subjects as well as reaching an audience that learns better by seeing than by hearing. Here are some ways you can use Shakr, an easy video creator, to make your videos shine.
Online Video Ads
Shakr.com allows you to make online video ads to place on social media. Combining this with Facebook’s ad targeting program, these forms of advertisement are becoming the most effective, with a large majority of ad agencies saying they are more effective than television.
Digital signs are other tools you can use to help you draw in passersby on the street. People are more likely to notice your sign as they pass by if it is moving, and they will likely stop and see what it is about. It is easy to run these ads, as you can simply set up a TV to play them an place it in the window of your store.
A good idea for the type of video you want to run is a product video. Telling prospective customers that your product is great can work for some, but others will need to see it to believe it. The product video shows people exactly what they are getting and what it does. Product videos are easy with the help of Shakr.
Videos for Social Media
Videos that do not advertise a product can also be made for your business page on social media, and it is important to post these videos occasionally so that your audience doesn’t think that all your page is doing is trying to make them spend money. The videos can be about something related to your business, such as a computer-related business posting about new computer technology, or it can be something completely random. The idea is to give the customers a reason to keep coming back to look at your page so that they will notice when you do advertise. Some people may decide to promote your business simply because you made them happy or you make them laugh often with the videos you post or share.
Anyone Can Do It
The advantage of going through a video design website is that anyone can do it. You don’t need a degree in computers or in videography to use the guides on the websites, and they often provide a template that you simply add your video, audio and effects to. There are many different templates to choose from, as well, so you are sure to find the one that fits your needs.
Advertising with video is starting to become one of the more popular and effective ways to get new or recurring business, and there are many ways to go about doing so. With so many different options, you may want some help narrowing it down and deciding how to organize your video. Give Shakr, the best online video maker, a try, and see what videos can do for you.