Almost everyone knows how to use social media these days. But what most of the people do not know is how to use social media to benefit their small businesses. A business would no longer stay small if the right social media etiquettes are used. Take a look at the following few tips that can be advantageous and may give a boost to your small business:
1. Leave An Everlasting First Impression
Nobody likes to visit a Facebook or Twitter page that has little or no information at all about the company and what it offers. Take all the time in the world to completely fill out the page about your business. This is the first and most important step that would decide the fate of your small business online. Also, put nice pictures of your product(s) so that the audience can take an idea about your services.
2. Give The Sales Pitch A Little Break
Of course, you are using the social media to promote your business but keep in mind that the audience gets bored if pushed too hard to buy your products. You simply cannot ask them to buy your product and remind them again and again after every minute.Adapt a tone or style that indirectly lures the customers into buying your products.
3. People HATE ALL CAPS!
Have a special message for your customers? Or perhaps a great deal that you think they would be interested in? Write in a style and tone that would attract your current and news customers. Avoid writing in all CAPS as it sends over a bad impression. For example, ‘COME AND CHECK US OUT AT OUR NEW STALL’ sounds like more of an order than a humble request!
4. Do Not Sound Desperate
Nobody likes people who seem desperate or needy. Sure, you need more followers on your Twitter page or you need more likes on Facebook but do not just go around asking everyone for them. Do not, in any way, request your current followers at Twitter to retweet your message. Similarly, do not send unlimited personal messages to strangers or beg your friends to invite their friends to like your business page. Accomplish these tasks by making your own place in the market.
5. Keep It Interesting
Do not just talk about yourself and the company. The audience knows what your Twitter and Facebook page is all about but they need to see something extra too. You can share appropriate jokes or other useful information every now and then to keep them in the loop.
6. Auto-Reply Is A Complete No-No
The most disappointing thing is to receive a message with a generic sales pitch. Whether it is a Twitter message, a LinkedIn message or a Facebook message, make sure that you customize it for your each individual customer. You can also seek help and hire someone who can specifically reply to all the queries on a more personal basis.
7. Handle Disagreements With Sensitivity
Social media serves as a platform for all the small businesses to interact with their fans and customers. There may come a time when a customer may not agree with your tweet or post, or they could give a negative comment on your product. This would be your chance to handle situation with utmost sensitivity. Remember that you are still in the process of establishing your small business, and any inappropriate comment or move by you would cost you a customer.
8. Avoid Improper Use Of Grammar And Incomplete Posts
Posts and updates with bad grammar leave nothing but a bad impression of your business. You can always hire a professional who makes sure that everything that goes online is grammatically correct. Also, avoid typing in hastiness as you may leave out an important part from your update or post.
Using social media to your advantage is not that difficult after all. Even these few tips can help your small business stay on the top.
Author bio: – Isabelle Lima is an academic writer and an author. She is an essay writer at Essay Buzz. By writing articles for different blogs she helps student with their studies on different subjects.