Investing In The Right Corporate Videos

There are many assets that a corporate entity relies on when it comes to brand promotion and other goals. One such powerful asset is corporate videos. Well-made corporate videos can help with:

  • Employee education.
  • Brand promotion and marketing.
  • Demonstration of product use.
  • Customer education.
  • Proof of concept and
  • Webcasting and use in websites as well.

It therefore makes sense to hire the services of a professional video production company to create corporate videos that can meet all the professional goals you have in mind.

The First Step

The first step really is to hire a fabulous video production company. One name for you to consider is Creature Productions because this company:

  • Has won many awards.
  • Has almost a decade in the business.
  • Counts more than 400 clients, happy with its business and
  • Has handled over 580 projects thus far.

Then, the conversation

Think of the video creating process as a conversation that you will enter into with the company. You need to be able to detail what you want in terms of the business goals that the video should help with. The team at the video production company would then be able to:

  • Customize a plan and framework for you.
  • Get into all details in the pre-production stage.
  • Work as per your budget.
  • Chalk out plans for the production stage – on-site and off-site, interviews etc.
  • Give you a ‘delivery date’ as well.

It is a Continuous Process

Video production for your corporate is a process – the team will need inputs from you on a sustained basis and you will need to organize things at your end as well. For instance, having a single voice speaking to the team when it comes to inputs and expectations is better than having multiple people interacting with them.

It is also essential for you to do your homework in terms of what goals you want to meet with the help of your videos. For example, a product video meant to educate the customer will be very different from a product video that is meant to educate your employee.

Your videos may also be used in multiple ways and each format will differ accordingly. A video that gets included in your blog or website will be different from a video meant for employee training. All these video assets will also help shore up your online presence because as everybody knows, video is one of the most powerful ways in which you can differentiate your products from the competitor’s.